Market Strategies to Quickly Move Your Luxury Real Estate

 Posted on April 08, 2025 in Uncategorized

A recent press release from DC News Now discussed the fact that 2024 was less than stellar regarding the time it took ultra-luxury properties to sell. Over the past year, a median home took about 60 days to sell, while ultra-luxury properties averaged about 319 days. Selling luxury homes presents a unique challenge because they appeal to a narrower pool of buyers.

Every luxury property is unique, and almost by definition, there may be few comparable properties to help determine an asking price, meaning listing prices are often aspirational. However, selling quickly is the key to achieving your asking price. Broadly speaking, luxury properties that sell within 180 days of their original listing date typically sell for a significantly higher percentage of the listing price than those that exceed the 180-day threshold.

There is still plenty of good news regarding the luxury home market. If you are selling your luxury home, there are many things you can do that will help it sell quickly – and for the price you want. When you choose a Bethesda, MD luxury real estate agent from Robert Allocca & Associates, you will have every tool in the real estate arsenal to ensure you receive what your exceptional home is worth.

How to (Quickly) Get the Price You Want for Your Luxury Real Estate

There are a number of strategies that can help you sell your luxury real estate quickly and for the price you want. When you and your real estate agent work together to implement these strategies, you are much more likely to have a successful outcome. Consider the following:

Always Work with a Real Estate Agent Who Has Extensive Experience in the Luxury Market

This could be one of the most important things you can do. While having an experienced real estate agent in your corner is always an advantage, the stakes are higher for luxury homes, regardless of whether you are selling or buying. Luxury home buyers and sellers expect a higher level of service. A skilled luxury real estate agent understands that every detail counts and knows how to appeal to an audience that expects premium materials, exclusive amenities, and intricate architectural details.  

Understand That Luxury Buyers Expect "Move-In Ready"

Luxury home buyers are rarely looking for a project. Be sure to highlight the fact that your luxury real estate is move-in ready or turnkey. If an architect, interior designer, or builder considered a "big name" in your area had a hand in designing, building, or decorating the home, draw attention to this information.

Make Sure Your Listing Tells a Story in Pictures

Use a professional real estate photographer to ensure your photos and videos are of the highest quality. Top-notch photos can help your luxury property sell 32 percent faster, with a potential increase of up to 47 percent in the asking price. When you consider that at least half of all home buyers find their property online, you can see just how important photos and videos really are.

The Description is Important for Pointing Out High-End Features

Just as a professional real estate photographer can be crucial to selling your luxury home quickly, the description is almost as important. The best listing appeals to a buyer’s emotions. Remember that luxury buyers are looking for a specific way of life, so sensory details should be included in your listing. Luxurious and unique features of the home should be detailed in the listing, always emphasizing what makes the property exceptional, whether that is craftsmanship, high-quality materials, a stunning view, a desirable location, high-end finishes, or state-of-the-art technology.

Highlight the Lifestyle

Note points of interest nearby so newcomers can quickly find the higher-end entertainment, shopping, and restaurants they are accustomed to. You are not just selling a home; you are selling a dream. High-end buyers expect a certain lifestyle, whether that includes access to private beaches, golf courses, or local wine-tasting groups and vineyards.  

Contact a Montgomery County, MD Luxury Real Estate Agent

The best choice you can make, whether buying or selling, is to choose a knowledgeable real estate professional who has a comprehensive understanding of the luxury market. Before you buy or sell, consider talking to an experienced Chevy Chase, MD luxury real estate agent for the best real estate experience with a realtor who is available 24/7. Call Robert Allocca & Associates at 703-859-2489 today.